Cosmetics are desired for their ability to transform appearances across the world. Colours, mild or bold shades, reflect the personality of the user. And today users await new colours and features in colors. Cosmetics and pigment manufacturers in India are able to please these end users with the industry trends working their favour.
Eye makeup, lip products, facial makeup, nail products and hair colours are some of the major segments of the global cosmetic pigments industry. Organic and inorganic colourants with necessary treatments give cosmetic products the desired colour and characteristics.
5 recent trends in cosmetic dyes and pigments that are pushing the industry’s growth are as follows:
- Emerging Asian countries
Research reports clearly indicate the growth of industries in Asia. For cosmetics, world’s leading brands look for fruitful associations in Asia to procure cosmetic dyes and pigments. India is one of the leading providers of pigment colours. With labour costs comparatively lower than western nations for producing high-quality colours, pigment manufacturers in India are preferred by cosmetic manufacturers.
- Comprehensive solutions
To survive in a competitive market, cosmetic manufacturers have to ensure that their innovative colour cosmetics are safe and comply with regulatory standards. So, cosmetic colour manufacturers offer product and application development services through their specialized laboratories. High-end techniques are used to test the products by colour manufacturers. These comprehensive services are sought by cosmetic colourant seeking companies because it turns out to be more cost-effective for them to receive tested colours that are more likely to get a clearance from regulatory authorities to be quickly introduced in the desired markets.
- Enhanced properties
Cosmetic manufacturers continue to look for pigment colours that can help them to create long-lasting products. Waterproof eye liners with a longer shelf life will sell better in the market than regular colour eye liners. Lip colours in revolting shades are welcomed by users. But offering moisturising properties with these shades and presenting them in convenient packaging makes it appealing for users.
- Growing use of cosmetic pigments
Recent research reports have indicated Europe and North America to be the biggest market for cosmetic manufacturers. In Asia, China and India will have huge requirements for cosmetics in the coming years. Rising economies with greater income possibilities for their citizens are making it easier for them to spend on cosmetics.
- Innovative cosmetic colours
At present, cosmetic colours manufacturers are offering a huge palette of shades through chromium dioxides, ultramarines, iron oxides, etc. To expand product portfolios, the cosmetic dyes and pigment colours industry has been witnessing enormous amounts of dollars being poured by stakeholders into research of innovative colours.
More and more people across the world are spending on cosmetics to enhance their looks for personal as well as professional reasons. Giving the right colours and products to satisfy their growing demands and growing their market share is what cosmetics manufacturers are striving for. Quality and innovation with stringent compliance will help cosmetic colours manufacturers and leading brands to roll out new products and stay on top in the industry in the coming years.